Would this product interest them?
Compare a new range, a related product or an upgrade with what the customer already chooses.
Our technology
Start with what
makes someone buy.
Use what customers have bought, used and responded to before to explore what they might want next. Compare products, prices and offers before choosing what to do.
Follow a customer example
Their history gives you
a place to start.
Choose a customer to see how past choices can inform a useful next suggestion.
What you already know
- Bought the same coffee twice
- Chose a larger bag last time
- Usually orders at full price
A question worth exploring
Would a regular delivery make reordering easier?
Compare a coffee subscription with another one-off order.
Her repeated purchases make convenience worth exploring. A discount may not be the reason she buys.
Ask what could happen
before deciding what to do.
Emli uses your customer history to estimate how each person might respond to a new idea. Compare the choices, review the reasons and decide what to test with real customers.
Would a different price help?
Explore whether an offer could change the decision, and whether its cost makes sense for your business.
What is worth saying?
Compare ways to explain the benefit. A useful feature for one customer may matter less to another.
Keep the reasons in view
You should be able
to question a suggestion.
Review the history behind it, the assumptions being made and what changes when you try another option.
What happened
Purchases, visits and past responses tell you what a customer has actually done.
What might happen
Emli estimates how they could respond to your idea. An estimate gives you something to test.
What you learn
Compare the real response with the estimate. Use the result to judge what worked and what to change.
Have an idea to test?
Find an audience, price and message with Launch Studio.
Explore Launch StudioHave a campaign to plan?
Choose who gets what with Campaign Studio.
Explore Campaign StudioYour questions
Before you get started.
How does Emli use my customer data?
Emli uses purchase history, product usage and past responses to explore what could matter to each customer. It then estimates how they might respond to a proposed product, price or offer, helping you choose what to test and whom to approach.
Can I see why Emli suggests something?
You can review the customer history behind a suggestion and the assumptions being made. A past purchase is a fact; interest in a new product is an estimate. Bring your own knowledge of the customer to the decision.
How do we know whether a suggestion works?
Measure purchases or renewals and the cost of the offers. To judge whether a campaign made a difference, compare it with a group chosen at random to receive no offer. Compare these results with Emli’s predictions to decide what to change.
Bring us a customer decision.
A new product, a price change or a campaign you’re planning. See how Emli could help you think it through.
Talk to our team