Product launches
Choose who to launch to.
You have a product idea and a decision to make about stock, price or launch spend. Use your customers’ AI personas to explore who it could appeal to and what might stop them buying.
What are you thinking of launching?Who would try a new travel bag?
Maya’s history: Buys compact bags and organisers.
An angle to explore
Lead with the everyday details.
Show how the pockets keep a laptop, keys and travel essentials within reach.
What you can decide.
Find a promising launch audience.
Compare interest across existing customers. Review who could find the product useful and why.
Find what to say.
Try different descriptions and benefits. See which details could attract attention and which questions the launch needs to answer.
Decide what to test first.
Choose an audience, price and message for a launch test. Check the result against real customer response.
Start with what you know.
- Customer purchase history
- Product description and proposed uses
- Prices and messages to compare
Know what to do next.
A proposed launch audience with reasons to include each customer, possible objections and a message to test.
Before you start.
Does this help with an entirely new product?
Bring the idea, its intended use and the prices you are considering. Emli explores how it could fit the customers you already know.
Are these responses from customers?
They are simulated responses informed by your customer data. Use them to choose a launch test, then measure how customers respond.
Bring us a decision
you’re working on.
Explore this use case with the Emli team. We’ll work through your data and the decisions you want to make.
What are you thinking of launching?