Pricing and promotions

Explore a price before you change it.

A price change or promotion affects both the customer’s decision and what you earn. Explore how different customers might respond, then weigh that response against the cost of each option.

Which price or offer are you considering?

Would different terms change the decision?

The offer on the table

Keep the regular price.

Product: Regular price
Delivery: Usual terms
Incentive cost: No added incentive

Consider Maya

Reorders her usual products at full price.

Compare the expected response to a refill reminder with and without a discount.

What you can decide.

Explore a price change.

Compare the prices you are considering. Review which customers could remain interested and whose response may change.

Choose the terms to offer.

Test discounts, delivery offers and regular terms. Look at how the reasons to buy differ from one customer to another.

Keep the cost in view.

Weigh the possible response against each offer’s cost. Set the budget and offer limits before deciding what to use.

Start with what you know.

Purchase and promotion history
Prices and offer terms
Offer costs and budget

Know what to do next.

A comparison of your price or promotion options, showing possible customer responses, costs and reasons to test each option.

Before you start.

Can I compare a price increase?

Compare the proposed price with the current price and examine how customers might respond. Use the comparison to choose what to test with customers.

Does Emli change our prices?

Your team chooses the terms and makes any changes. Emli helps you compare the options before you publish a price or promotion.

Bring us a decision
you’re working on.

Explore this use case with the Emli team. We’ll work through your data and the decisions you want to make.