Campaign planning
Decide who gets what before the campaign goes out.
You have a campaign goal, a set of offers and a budget. Emli helps you turn them into a customer-by-customer plan, with a reason for each choice and the cost kept in view.
What would you like your next campaign to achieve?One campaign.
Individual decisions.
For reviewChoose the decisions to include.
Her interest in new arrivals is a reason to test the product on its own.
What you can decide.
Set the goal and limits.
Choose the goal, eligible customers, available offers and budget. Include any exclusions your team needs to respect.
Review each choice.
Inspect the proposed offer, estimated response and cost for each customer. Include no offer in the comparison and adjust the plan.
Give your team the plan.
Save the version your team has agreed on and export it. Your team controls the campaign’s approval, timing and delivery.
Start with what you know.
- Customer and purchase records
- Campaign goal and offer options
- Budget and eligibility rules
Know what to do next.
A reviewed customer plan with proposed offers and costs, kept within the budget and rules you set. Export the customer list and offer terms for your campaign.
Before you start.
What can we change in the plan?
Review the audience and proposed terms, refine the choices and save a version. Your team makes the final decision about what customers receive.
How does the campaign reach customers?
Export the reviewed plan as CSV or Excel and use your existing campaign workflow. Your team decides when to send it.
Bring us a decision
you’re working on.
Explore this use case with the Emli team. We’ll work through your data and the decisions you want to make.
What would you like your next campaign to achieve?