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Launch Studio

Find the audience,
price and message
for your next idea.

Explore how your customers might respond to a new product, a different price or a new message. Choose what to test before you put money behind it.

Get startedSee how it works

A bag for work and weekends

Who would find it useful?

Maya

Bought a laptop sleeve and a compact organiser.

Show how it fits into her day.

Show how her laptop, keys and weekend things fit together. Start by testing the idea with customers who buy practical accessories.

Choose a question to explore the idea.

Give your next idea
a better starting point.

Before you order stock or pay for a launch, explore three questions: who could want it, what might they pay, and what would make them take a closer look?

One idea.
More than one way to sell it.

Use what you know about your customers to compare the choices in front of you.

Find who it could suit.

Review which customers could find the product useful and what might stop them buying.

Explore what they might pay.

Compare the prices you are considering, alongside what you would earn on each sale.

Find a reason to care.

Try different benefits and descriptions. Choose the message worth testing with customers.

From an idea to a test

Bring the idea.
Leave with a next step.

Explore product launches

  1. Show us what you have in mind.

    Bring a product description, customer history and the prices or messages you want to compare.

  2. Look at the possible response.

    Explore who could be interested, why it might suit them and which objections need an answer.

  3. Choose a test to run.

    Review an audience, a price and a message. Check the idea with real customers before going further.

Your questions

Before you get started.

What can I test with Emli Launch Studio?

Explore a new product, a different price or a new way to describe what you sell. Launch Studio helps you compare how your existing customers might respond, so you can choose an audience and an idea to test before committing stock or launch spend.

What do I need to bring?

Bring your customer and purchase history, a description of the idea, and the prices or messages you want to compare. You can start with an idea before the product is ready to sell.

Does this replace asking real customers?

Emli estimates possible responses using your customer data. Use the findings to choose what to test with real customers, then compare the actual response with what you expected.

What are you thinking of launching?

Bring a product idea or a decision about price. We’ll work through the questions with you.

Talk to our team
Emli considering three different customers.