Simulate every customer. Optimize every offer.
What if you could ask every customer what it would take?
Emli gets you there. It builds an AI persona of every customer in your database and asks how each one would respond, so you know how a campaign plays out before you spend a dollar.
Spend on this campaign · Simulated
$500,000
70% off to every lapsed customer
$500,000
Emli sizes the offer per customer
$172,021 · 3,051 get nothing
Example · 10,000 lapsed customers · Scroll to see how Emli improves customer offers
One square, one customer · colour is what they get
“I got the same 70% as everyone else, whether I needed it or not.”
Subscription · What discount to offer existing subscribers, if any.
One discount, three different answers.
Emli builds a persona for every customer from their past behaviour, then simulates how they would individually respond to potential offers. Move the slider and watch three of them respond differently.
Emli simulates that offer against every persona it has built for you. Here are three of them.
Anna, 18
Cash-strapped student
Joined on a promo, takes almost every offer, left two months ago.
“Nowhere near. Price is the only thing I look at.”
Not enough
They do not respond until 60%.
Roger, 61
Retired trader
Six years a subscriber, has never once used a discount.
“Yes, though you did not need to go that far.”
Overpaying
10% would have done it.
Marco, 35
Freelance journalist
Left last week, and has drifted back on his own twice before.
“I was coming back anyway. You just paid me to do it.”
Wasted
They were coming back without an offer.
Emli revolutionizes marketing spend
Every company has a handful of these: rules written years ago, rarely revised, which settle what a customer is worth to the cent. But deciding how much each person needs means understanding how they would respond. Until now nobody could ask. Emli has the answers.
- How much off?
- Is 20% enough?
- Would they have come back anyway?
- Who needs nothing at all?
if churned AND days_inactive > 9070% offif cart_abandoned20% offif signup_date < 30d15% offif tier == 'premium'10% off
Emli’s expertise, your control.
First, let Emli get to know your customers. Then, launch campaigns with Emli. All in your control.
Emli AI Agent
Day one · read-onlyPlug Emli into your data and it evaluates your past campaigns.
Emli builds an AI persona for every customer your campaign targeted, evaluates their response to this campaign, predicts their responses to other possible offers, then compares your campaign performance to the optimal design.
Or, talk to Emli about an upcoming campaign. Discuss expected performance: how far your $30,000 budget goes; or the cheapest way to hit your target of winning back 10,000 lapsed customers. You are in control.
- Winter win-back$412k61% went to people already returning
- Cart abandon · 20% off$88kEarned its cost back
- Loyalty top-up$146k38% would have bought anyway
Campaign Studio
When you're ready · launch campaignsEmli designs and launches your campaign end-to-end.
Describe the campaign, the budget and the guardrails. Emli drafts a plan with the exact offer for every customer, you review it and edit it, and only then does it go out through Braze, Iterable or Salesforce.
Once the campaign is over Emli measures the lift against the baseline and improves itself.
6 of these 16 get nothing at all
Describe the campaign. Review what Emli would send.
Emli finds the audience and reads your intent and budget.
Where Emli sits in your stack.
It reads from the warehouse you already have and launches through the campaign tools you already run. Nothing new to build, and nothing leaves without your say-so.
Read-only to begin with
The Emli AI Agent asks for read access and nothing else. It cannot write, change or send.
Your data stays where it is
Emli reads from Snowflake, BigQuery or Databricks, where your customer data already lives. There is no new pipeline to build.
Your whole base, one at a time
Emli builds a persona for every customer you have, so the decision about one person is made from that person's own record.
Nothing goes out without you
Every plan is made within your guardrails, waits for your approval, then launches through Salesforce, Iterable, Braze or Klaviyo.
Start read-only. Let Emli evaluate your last campaign.
We'll run it on the campaigns you have already paid for and show you what they actually did. Nothing is sent, and nothing in your stack changes.
This is money you are already spending. Emli just makes it work harder.
We're working closely with a small number of forward-thinking teams before general availability.
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